Hammacher Schlemmer and the Power of “The”
Wednesday November 30th 2005, 7:06 am
Filed under: Marketing & PR

This is a great time of year for those who enjoy studying marketing and copywriting - every day, the mailbox is full of catalogs, each with their own style. One long time favorite is Hammacher Schlemmer, home of products like The Best Nose Hair Trimmer. (more…)

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Cyber Monday - Real or Imagined?
Wednesday November 30th 2005, 2:23 am
Filed under: Search Engine Marketing, Marketing & PR

Lots of newscasts talked about “Cyber Monday”, supposedly the ecommerce equivalent to brick & mortar stores “Black Friday”. The latter is the day after the U.S. Thanskgiving holiday when shoppers line up in the pre-dawn hours to take advantage of sales that last a few hours. Black Friday ...

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Cyber Hugs for Your Community
Tuesday November 29th 2005, 10:52 pm
Filed under: Community Building, Personal Technology

Think your online community has some members who go overboard in giving virtual hugs? Watch out, the cyber hug suit may be coming sooner than you think. Although right now the Singaporean researcher James Teh has only designed a chicken-sized version, he wants to develop a human version ...

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WebmasterWorld: Community vs. Bots
Thursday November 24th 2005, 12:16 am
Filed under: Search Engine Marketing, Community Building, Search Technology

Brett Tabke’s WebmasterWorld.com is arguably one of the most successful communities on the Web, boasting tens of thousands of members, a large and active group of fee-paying “Supporters”, and an unusually high Alexa ranking that keeps it in the top 500 sites and occasionally in the top 250. A ...

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Google Adsense vs. YPN
Wednesday November 23rd 2005, 2:18 am
Filed under: Search Engine Marketing

A while back, I reported on an Adsense - YPN comparison at the Jensense blog. Now that I’ve had a chance to play with Yahoo Publisher Network and compare it to the longer-established Adsense, I thought I’d share a few quick findings. My primary test was on a ...

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Search Engine Use Increases
Tuesday November 22nd 2005, 8:30 am
Filed under: Search Engine Marketing

CNN.com reports on a new study showing that search engine use is up substantially since last year. 63% of Internet users report using a search engine, vs. 56% in 2004. That moves search engine use into a solid second among Web tasks; e-mail is the most common. ...

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Cringely on Google
Tuesday November 22nd 2005, 12:16 am
Filed under: Search Engine Marketing, Search Technology, Web 2.0

Hearing Bob Cringely speak at Webmasterworld’s Pubcon last week was a treat. While Cringely managed to be involved in the earliest days of both Apple Computer and Sun Microsystems without becoming a gazillionaire, that depth of experience in the industry gives him a unique perspective. (more…)

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Google - Penalty vs. Boost
Friday November 18th 2005, 12:12 am
Filed under: Search Engine Marketing, Search Technology

One of the interesting comments made by Matt Cutts, senior engineer at Google, at yesterday’s WebmasterWorld.com Pubcon conference was that Google doesn’t boost sites for specific search results. Search engine optimizers have speculated that Google sometimes hand-tweaks results to improve quality or achieve some other search objective. In ...

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Matt Cutts “Confirms” Google Sandbox
Thursday November 17th 2005, 5:25 am
Filed under: Search Engine Marketing

Today at Webmasterworld.com’s Pubcon in Las Vegas, senior Google engineer Matt Cutts confirmed, in a way, the reality of the Google sandbox. The so-called sandbox is an effect reported by some search engine optimization experts in which a new website is included in the Google Search index but is ...

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Plone - Community Building Software?
Friday November 11th 2005, 8:24 pm
Filed under: Community Building

Jon Stahl’s Journal talks about a new tool for community building in How Plone Can Become Kick-Ass Community Collaboration Software. Plone is an open-source CMS (Content Management System). In a lengthy analysis, Stahl focuses on key community building features: (more…)

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