As the Web has blossomed and access becomes ever closer to universal, optimists hoped that it might be a unifying force, a source of diverse information in societies where other media were controlled, and in general a shared experience for all citizens of the globe. At the moment, though, ...
We’re constantly told that content is king. If that’s the case, what kind of elite royalty is really good copywriting? MarketingHeadhunter.com’s Marketing Tip of the Week is to learn to write good copy: …you might well ask “Why is it so important to know how to write great copy?” ...
The second guideline from the Stanford Web Credibility Project is Show that there’s a real organization behind your site. Sites who are known entities, like Amazon.com and BestBuy.com, don’t have to worry much about this one - consumers know that the site is backed by a large, stable organization. ...
User-created content and the use of community feedback as an indicator of reliability are very much Web 2.0 concepts. Now, an article at InternetWeek, On The Internet, 99 Percent Approval, May Not Be Enough, discusses some of the pitfalls of relying on the feedback of other users when evaluating ...
A few days ago, CNET reported that big retailer Target was sued by blind patrons because their website lacked standard accessibility features to accommodate visitors with impaired vision. While one can look at this lawsuit as yet another example of litigation run wild (one early report pegged the incident ...
The case of SEO firm TrafficPower (now apparently reincorporated in a new identity), has taken an interesting turn. The firm is actually suing people who spread the nasty rumor that their sites and those of their clients had been penalized by Google. Such penalties are usually quite evident ...
In an earlier post, I speculated that Steve Jobs joining the Disney board of directors had a few parallels to Ross Perot’s time at General Motors. Both joined the board of a much larger firm as big shareholders following the acquisition of their company. Both have a strong ...
As I mentioned in my general post about the Stanford Web Credibility Project, I’m going to look at each of their points in some detail. The first guideline from their research is Make it easy to verify the accuracy of the information on your site. The researchers further ...
Why carry a wallet when your cell phone can pay for you? This isn’t a new idea in Asia, but according toMotorola to bring cell phone-bank card to U.S., the big cell phone maker will test the market in the US with its new M-Wallet product. (more…)
In Wikis At Work, InternetWeek describes three businesses that have successfully employed wiki software to enhance collaboration between employees and groups. The article recommends not trying to force employees to use a wiki, but rather to let the application develop its own momentum. With many technologies, employee compliance and learning ...
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