Online Works in the Works at Microsoft?
Friday September 15th 2006, 11:19 pm
Filed under: Personal Technology, Web 2.0, Internet

Remember Microsoft Works? You probably have it installed on your Windows PC right now. With the ubiquitous MS Office so dominating word processing and spreadsheet software, the low-end MS Works suite is largely forgotten. Things may be looking up for the neglected, runty sibling of MS Office. ...

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YouTube, MySpace: User-generated or User-stolen content?
Friday September 15th 2006, 7:58 pm
Filed under: Community Building, Web 2.0, Internet

High growth, high traffic sites like MySpace and YouTube are poster children for the Web 2.0 concept of letting your users create your content. But, there are sometimes problems when one lets users post whatever they want - spam, inappropriate content, and, of course, content that is owned by ...

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Immersive Communities: the New Social Environment
Tuesday September 12th 2006, 7:51 pm
Filed under: Community Building, Web 2.0, Internet

Last week, we wrote about Google’s use of a simple game to encourage users to participate in a social tagging experiment, and even offered our suggestion for a new Google Game. The high level of participation in a short time suggests that Google’s use of a game strategy resulted ...

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HP PR Woes Continue
Monday September 11th 2006, 8:01 pm
Filed under: Marketing & PR

Many business executives dream of making the cover of a major newsweekly, but Hewlett-Packard Chairman Pattie Dunn would have passed on this week’s Newsweek cover in a heartbeat. Last week, we talked about HP’s PR fiasco, and as expected things haven’t improved for the ebattled chairman of the board. ...

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HP Pretexting - a PR Fiasco
Friday September 08th 2006, 8:14 pm
Filed under: Marketing & PR, Random Musings

HP didn’t just shoot itself in the foot, it blew its whole leg off. In what will surely go down in business history as one of the more bizarre exercises of corporate paranoia, Hewlett-Packard is in the midst of a public relations disaster after engaging in unethical and perhaps ...

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A New Google Game Concept
Thursday September 07th 2006, 7:49 pm
Filed under: Search Engine Marketing, Search Technology, Web 2.0

A couple of days ago, we wrote about Google’s clever idea of enlisting its users to tag images with keywords by turning it into a game (see Google Image Labeler - Game-based Social Tagging). I think there’s little doubt that some useful data will come from the process that ...

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Game-based Social Tagging
Tuesday September 05th 2006, 10:22 pm
Filed under: Search Engine Marketing, Search Technology, Web 2.0

Google Image Labeler is a fascinating concept. The basic idea is that two indivduals will be matched up randomly and be shown the same picture from Google’s index of Web images. Each user starts typing in descriptive words. When they match on a word, a hundred points ...

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Profitable Wikis?
Tuesday September 05th 2006, 7:24 pm
Filed under: Community Building, Web 2.0

In New Web sites seek profit in wikis, CNET News.com describes the efforts of hardy pioneers to turn wikis into profit centers. One such startup is wikHow, which lets users post “how-to” instructions and articles. Run with the same software as the better known Wikipedia, the site has ...

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