Steve Rubel at MicroPersuasion thinks trackbacks are dying. He cites tests of news trackback features at CNET and Yahoo that didn’t last as indicators that enthusiasm about trackback is waning. (more…)
Big corporations hire public relations firms to ensure that their message gets out as intended, to avoid embarrassing gaffes by staffers unaccustomed to dealing with the press, and so on. So, imagine how thrilled Microsoft must have been when their PR firm, Waggener Edstrom, inadvertently sent Wired Contributing Editor ...
Rob Lovitt, MSNBC.com’s Travel Writer, has discovered another flaw in the wonderful world of Web 2.0: user reviews are sometimes inaccurate and contradictory: “The beds are soft, but firm; the parking is free, yet ridiculously expensive; and the chain’s signature cookies are very good, no better than Mrs. Fields and ...
The firms I talk to about community building seem to fall into two categories - those that want a Web community right now, and those that question the very value of communities. The latter group is skeptical for a variety of reasons, ranging from, “If we let our customers ...
Google has grown by doing things differently than the status quo, and if they do introduce a phone they may buck current practice there, too. (more…)
Google has filed a patent application for ranking blogs using measures of quality, and Bill Slawski at SEO by the Sea has an excellent summary of the key factors. The quality factors fall into both positive and negative categories: (more…)
The Web seems to spawn an array of weird lawsuits, but the one described in Colorado Woman Sues To Hold Web Crawlers To Contracts is surely one of the more bizarre ones. The Internet Archive, which spiders the Internet to copy Web sites for posterity (unless site owners opt out), is ...
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that sells, but they have to worry about search performance, too. In order to ...
Viacom has sued Google’s YouTube for $1 billion, alleging copyright infringement by the video hosting site. MSNBC’s John Schoen notes in Media world eyes Viacom-YouTube slugfest, (more…)
Wikipedia has been in the news lately, and much of the press has been related to editor misdeeds. Not long after it was disclosed that Microsoft had paid a consultant to “make corrections” in their entries, a Wikipedia “arbitrator” (sort of a super-editor) who claimed to have a PhD ...
