Could anything be more unlikely than AlltheWeb becoming the search engine champion? AlltheWho? The current kingpin, Google, has become synonymous with search, to the point where its intellectual property attorneys have to police the use of “google” as a generic term for web search. And doesn’t AlltheWeb ...
Companies have been aware of the need for online reputation management, but today individuals need to be concerned as well. Just about every hiring manager will check out a prospective employee on Google and other search engines; indeed, failing to do so might be considered negligent if important and ...
“The SEO Playbook - Welcome to the Rabbit Hole Alice” is a must-bookmark post by Todd Malicoat, aka Stuntdubl, that compiles a massive list of search engine optization resources that shed light on every area of SEO. From content to links, from site structure to general SEO, Todd has ...
Comments by senior Google engineer Matt Cutts often spark discussion in the webmaster community, and particularly among search engine optimization folks, but I can’t recall ever seeing a reaction like the one he created with his call for webmasters to identify paid links. While discussing hidden links, Matt suggested ...
Entomologists have been buzzing about a strange decline in bee populations around the world. The phenomenon, known as Colony Collapse Disorder (CCD), is characterized by older bees dying prematurely and leaving the colony unable to sustain itself. A study at Landau University in Germany proposes that cell phone ...
Book Review: The Corporate Blogging Book. Many companies, both large and small, still aren’t blogging. In our experience, a big reason for this is fear. In talking to corporate clients, I find they often hate the idea of engaging in a conversation with their customers and/or the ...
Web 2.0 may sound like a utopia where faceless corporations morph into feeling, interacting entities composed of many humans who talk to other humans (like customers) via the Web, enriching both parties to the conversation. That sounds nice, but of course there’s a downside: sometimes, your company may get ...
Search technology has been marked by a few big leaps in its history. What began with relatively crude algorithmic analysis of the content of individual pages was improved dramatically by Google’s sophisticated use of off-page criteria, notably PageRank and link anchor text analysis. While refinements continue - Google ...
I’ve been an Infoworld reader since the early days of the PC era, and the demise of its print version didn’t come as a gigantic surprise. Of late, the magazine was as thin as a supermarket circular, a dramatic contrast to the chunky tomes of yore. Watching the ...
