A few days ago, a report showed that Internet advertising was up 35% last year, hitting almost $17 billion. It’s been almost a year since we reported, “Web Advertising Spending Too Low,” and it looks like advertisers are starting to close the gap. That’s good news for Web publishers, ...

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Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired of chasing the latest social media trend. Some techniques date to the early years of the Web, but can still be effective if done right. Site announcements, surprisingly, ...

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As you can see in the sidebar, we’re testing the new, interactive rating and review widget from RateItAll.com. This innovative widget is almost better than Web 2.0 - it actually extends the RateItAll community beyond the boundaries of its website. Not only can RateItAll members easily review the ...

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There’s a constant drumbeat of pressure on social networking sites like MySpace to implement measures to reduce the possibility of children being targeted by those who might do them harm. Yesterday, news broke that thousands of registered sex offenders apparently had MySpace profiles. (more…)

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At every Pubcon at which I’ve done a community building presentation, master community builder Brett Tabke has emphasized the importance of getting real community content as high on the page as possible. Brett is the architect of WebmasterWorld, the Web’s busiest webmaster community and one of the most successful ...

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Digg’s home page is controlled by the votes of its members. This is very Web 2.0, and it works to keep interesting stories visible most of the time. Garbage that achieved popularity through manipulation usually gets buried quickly. Now, Digg’s decision to remove stories about a DVD ...

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In these days of email marketing, social networking, and other new millennium selling tools, it’s good to see that old fashioned direct marketing still exists. When I retrieved my mail today, I found an intriguing package that looked like a slightly lumpy Express Mail delivery. When one finds ...

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