Since Facebook opened up its platform for third party applications, there has been a lot of activity. The latest major provider to launch a Facebook app is business-oriented social network LinkedIn. The new app is a “My Company’s Hiring” function. A profile link leads to a list ...
One question online community operators wrestle with is how many communities (social networks, blogs, forums, wikis, etc.) one individual can participate in. Sure, people are spending more time online these days, but there’s a limit. If a person is spending an hour or two a day posting in ...
I’ve probably discussed Netflix more than any other online business here, primarily because they have been a leader in using the power of online community and Web 2.0 in general to directly impact their customer experience. (See Netflix - A Different Approach, Netflix Using Community Intelligence, and many more ...
There’s little doubt that Web users find ratings helpful, even when they know that tastes differ and some ratings may be self-serving or entirely bogus. Would you rent a movie you never heard of from Netflix without glancing at its star rating? If it weighed in at 2 ...
Google didn’t invent the long tail, but it certainly enabled it. With its original algorithm, Google enabled searchers to find information on the most obscure search terms with surprising accuracy. Adwords enabled advertisers to target obscure keywords, and Adsense enabled publishers to attract advertisers automatically for highly specialized ...
