Got a brand new website you want to promote? Wondering how to get traffic and improve Google rankings? Google’s webmaster Svengali Matt Cutts clued us in at the recent Pubcon in Las Vegas: start a blog. (You were expecting, maybe, “buy a bunch of links?” 
) Matt pointed out that WordPress was mostly pre-optimized for search engines – the latest versions reduce duplicate content issues, page structure, titles, etc., fit Google’s recommendations, and keyword URLs are easy to generate. We’ve been blog advocates for years, but Matt’s blunt recommendations was still a bit of a surprise. Let’s look at why adding a blog to a new (or even old) site can be a good idea.
Dec 182007
- December 18, 2007
- Posted by admin at 9:20 am
- No Responses
- Community Building, Search Engine Marketing, Social Networking, Web 2.0