Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for anyone trying to boost their web results – ecommerce orders, business inquiries, and so on. While some of their ten guidelines seem obvious – “Make it easy to contact you,” “Highlight the expertise behind your organization,” “Make it easy to verify the accuracy of the information on your site,” to name a few – we have all seen many, many sites that fail to take these simple but important steps. I think there is another credibility indicator that the Stanford researchers overlooked: #11. Rank at the top of search results.
Aug 262008