Filed under: Search Engine Marketing
When CNET published Google to Yahoo: Ours is bigger, they did more than report on the boasts and counter-boasts of the biggest search engines. Without fanfare, they also signaled the quick end to what was supposed to be a year-long ban on talking to CNET reporters. (See Google - No More Mr. Nice Guy.)
SiliconBeat.com points out the irony in the situation - the phone interview with Google CEO Eric Schmidt was conducted by the same reporter who earned his ire by publishing personal details indexed by Google.
Kevin Burton describes Google’s original ban as “childish“. It was certainly less than a slick PR move - banning a news organization for an irritating article is never a great strategy for winning over the press. Perhaps the lifting of the ban is one more step toward corporate adulthood for a company that has excelled at innovative technology and creative approaches to new markets.
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