Filed under: Search Engine Marketing
Microsoft’s CTO Ray Ozzie thinks the challenge from Google, particularly its “cloud-based services,” i.e., services that are hosted and delivered over the public Internet, has been a wake-up call for the giant software firm. Quoted in Dan Farber’s blog entry, Ozzie: Google a rallying point for Microsoft, Ozzie differentiates between Google’s more public business model and Microsoft’s private enterprise orientation. A cloud-based service like GMail may not be acceptable in an enterprise environment, Ozzie notes. He also points out that Microsoft’s MSN service provides a substantial data-center operaton and presence in delivering cloud-based services.
One of Google’s primary strategies has been to offer free products and services which act as delivery vehicles for advertisements. Ozzie threw out the possibility that Microsoft could offer advertising-funded software for small businesses and consumers.
Microsoft has reinvented itself before, and it will be interesting to see how the current transition develops.
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What Microsoft needs is a Skype like technology to give them an edge. MS can give this application/technology for free and make revenue on advertisement or even license this technology on the enterprise side.
I know just a company like Skype, its called Damaka (www.damaka.com). Damaka has a true SIP based Peer to Peer technology that delivers instant message, chat, voice calls, audio conference up to four people, VOICE MAIL, encrypted media, hold/resume, multiple calls on a line, multiple lines, the list goes on and on and all this is done peer to peer which means that you don’t need any servers in the middle and therefore its really ideal to license this and deploy it in the enterprise.
I think MS needs to buy this company called Damaka and give away their technology for free on the mass population side and license it on the enterprise side. They should incorporate Damaka’s technology into their Groove solution as well as into their instant messaging solution.
Damaka uses a direct peering model where you are communicating and collaborating DIRECTLY with the user and eliminating any kind of servers in the middle so, you can have infinite number of users without any need of having any servers in the middle to support its user base.
I think it is very powerful when you can put two users or even more users in a multi-media conference and DON’T require any kind of servers in the middle.
This Direct Peering model is very powerful and I think MS needs exactly a solution like this to reestablish its leadership both at the consumer level and at the enterprise level. Otherwise I think Google will eat them up alive.
Comment by blacksmith 11.10.05 @ 1:30 am