Filed under: Search Engine Marketing, Community Building, Web 2.0
Microsoft [MSFT], after losing the MySpace advertising deal to Google [GOOG], has scored at Facebook, according to CNET News.com: Microsoft lands Facebook ad deal. This is a nice score for Microsoft, though hardly on the same scale as their rival’s MySpace deal. In the battle of social networking heavyweights, MySpace has 100 million users to Facebook’s 9 million. Still, the college-oriented demographic of Facebook.com’s members is bound to be attractive to advertisers.
This is further confirmation of the increased value being placed on community and social networking sites. While details of the Microsoft deal weren’t included in the story, it would be no surprise at all if the deal was worth $100 million for three years, the term of Google’s $900 million MySpace deal.
One wonders about Yahoo [YHOO] in all of this. Are they willing to let Google and Microsoft slug it out and perhaps overpay for ad space? On the other hand, do they risk being walled out of top Web properties if they don’t capture their own share of premier sites?
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