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	<title>Comments on: Speling Eror or PR Coup?</title>
	<link>http://www.rogerd.net/articles/speling-eror-or-pr-coup</link>
	<description>SEO, Community Building, Marketing</description>
	<pubDate>Tue, 06 Jan 2009 22:23:47 +0000</pubDate>
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		<title>by: Michael Sommermeyer</title>
		<link>http://www.rogerd.net/articles/speling-eror-or-pr-coup#comment-3715</link>
		<pubDate>Wed, 26 Jul 2006 16:50:36 +0000</pubDate>
		<guid>http://www.rogerd.net/articles/speling-eror-or-pr-coup#comment-3715</guid>
					<description>I had one of those days a few years ago where nothing went right.  I actually corrected a press release three times and finally went home to bed.  But that little mistake resulted in my best placements and I met a lot more journalists.  They understood that mistakes can be made.  So if this was a publicity stunt it couldn't have worked better for a company that prides itself on fixing spelling errors.</description>
		<content:encoded><![CDATA[	<p>I had one of those days a few years ago where nothing went right.  I actually corrected a press release three times and finally went home to bed.  But that little mistake resulted in my best placements and I met a lot more journalists.  They understood that mistakes can be made.  So if this was a publicity stunt it couldn&#8217;t have worked better for a company that prides itself on fixing spelling errors.
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