Ball State University, a member of the Indiana state university system, is further differentiating itself from its better-known siblings IU - Bloomington and Purdue by pouring money into new media: (more…)
While flipping channels, I ran across an episode of City Confidential, a show that takes viewers on a trip to an American city while recounting a murder there. This particular episode involved two business partners - one was convicted of killing the other. The murder victim was apparently ...
I’ve probably discussed Netflix more than any other online business here, primarily because they have been a leader in using the power of online community and Web 2.0 in general to directly impact their customer experience. (See Netflix - A Different Approach, Netflix Using Community Intelligence, and many more ...
Rob Lovitt, MSNBC.com’s Travel Writer, has discovered another flaw in the wonderful world of Web 2.0: user reviews are sometimes inaccurate and contradictory: “The beds are soft, but firm; the parking is free, yet ridiculously expensive; and the chain’s signature cookies are very good, no better than Mrs. Fields and ...
Web marketers face special challenges when they are writing headlines and copy - not only do they have to deal with all of the concerns that print writers contend with in trying to create copy that sells, but they have to worry about search performance, too. In order to ...
Our last post on “crowdhacking,” or reputation manipulation by bogus online posting, noted that one barrier to success by the would-be crowdhackers was the effort required to build up a long-term reputation in a community. While drive-by reviews, comments, etc. by a paid poster are quick and easy, communities ...
User-generated ranking systems are increasingly important these days. Would you buy something on eBay without checking the seller’s feedback rating? Would you rent an unfamiliar movie at Netflix without glancing at the number of stars it earned from Netflix members? Driven by the dogma of Web 2.0, ...
In the early days of Web commerce, brick and mortar stores were thought to be threatened with extinction. Amazon.com, the pioneering Web bookseller, even turned into a verb briefly: “getting Amazoned” meant having your business taken away by online sellers. Of course, retail stores didn’t go away, Barnes ...
Now, music lovers can become angel investors, too. A Dutch site, Sellaband, lets new bands upload music where site members can listen to it. If a member likes a band and thinks they have potential, he or she can “invest” in the band in the amount of ...
A couple of days ago, and odd announcement hit the Web: Reuters, the big news agency, has opened a “virtual news bureau” in the online community, Second Life. We scanned a few versions of the story from MSNBC, Editor and Publisher, and Reuters itself, and we’re still trying to ...
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