Although the Stanford Web Credibility Guidelines are a few years old now, they are still a great starting point for anyone trying to boost their web results - ecommerce orders, business inquiries, and so on. While some of their ten guidelines seem obvious - “Make it easy to contact ...

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I’m a great believer in the power of communities to generate great information by crowdsourcing. I have to admit that I’ve been too busy to spend a lot of time at Sphinn, a sort of Digg for SEOs/Webmasters. When I have stopped by, I’ve invariably found some links ...

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It’s been a long while since I posted here, and I apologize to those readers who noticed. It’s been an interesting time in the last few months, including the sale of a major community website and taking on some new responsibilities in the post-sale environment. I have been ...

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Got a brand new website you want to promote? Wondering how to get traffic and improve Google rankings? Google’s webmaster Svengali Matt Cutts clued us in at the recent Pubcon in Las Vegas: start a blog. (You were expecting, maybe, “buy a bunch of links?” ) ...

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Today, I was driving in San Francisco with a couple of other SEO-types and we spotted a prominent billboard for Google’s 411 service. The sign wasn’t too specific, but it conveyed that it was a free directory information service of some type. So, being intrepid explorers, we gave ...

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Even stupid criminals know how to use Google, according to a report from Colorado Springs: First, the burglars, dressed in black and with their faces covered, tried to disable a security camera by repeatedly spraying it with WD-40, only to have the lubricant clean the lens, police detective Chuck Ackerman said. ...

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Google has been getting pounded for a blog post by a Google Health account staffer, Lauren Turner, after she posted a suggestion in her blog that health care firms could use Google advertising to fight negative publicity from Michael Moore’s new movie, Sicko. Coverage includes The Google Blogger ...

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Google didn’t invent the long tail, but it certainly enabled it. With its original algorithm, Google enabled searchers to find information on the most obscure search terms with surprising accuracy. Adwords enabled advertisers to target obscure keywords, and Adsense enabled publishers to attract advertisers automatically for highly specialized ...

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A few days ago, a report showed that Internet advertising was up 35% last year, hitting almost $17 billion. It’s been almost a year since we reported, “Web Advertising Spending Too Low,” and it looks like advertisers are starting to close the gap. That’s good news for Web publishers, ...

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Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired of chasing the latest social media trend. Some techniques date to the early years of the Web, but can still be effective if done right. Site announcements, surprisingly, ...

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