Matt Cutts and Blogging for Traffic
Tuesday December 18th 2007, 9:20 am
Filed under: Search Engine Marketing, Community Building, Web 2.0, Social Networking

Got a brand new website you want to promote? Wondering how to get traffic and improve Google rankings? Google’s webmaster Svengali Matt Cutts clued us in at the recent Pubcon in Las Vegas: start a blog. (You were expecting, maybe, “buy a bunch of links?” ) ...

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Social Roles in Web Communities
Thursday October 04th 2007, 7:31 am
Filed under: Community Building, Web 2.0, Internet

Every community operator knows that it takes different kinds of participants to be successful. Some people come looking for answers, others come to help. Some like to expound at length, while others say little. Some are lurkers, others are prolific contributors. Researchers from Cornell and Microsoft ...

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Taking Care of Your Best Community Members
Thursday September 20th 2007, 7:22 am
Filed under: Community Building, Web 2.0

Online community builders love to toss around gross numbers - twenty thousand members, two million posts, and so on. Amid all the statistics, it’s important to recognize that all community members aren’t created equal - some are a lot more prolific. In Why Users Create Content, we cited ...

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Why Users Create Content
Tuesday September 11th 2007, 9:04 am
Filed under: Community Building, Web 2.0, Internet

A key aspect of Web 2.0 is letting users create or enhance a site’s content. This sounds great, but in practice can be hard to achieve. The Web is littered with dead forums, unreviewed products, spammed-out wikis, and other failed attempts to build user-created sites. Consulting giant ...

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Crowdsourcing Corporate Identity
Wednesday September 05th 2007, 8:12 am
Filed under: Community Building, Marketing & PR, Web 2.0, Web Design

The concept of crowdsourcing - letting a bunch your users create your product, or at least enhance it - is a staple of Web 2.0. Now, we see that European social networking site Mister Wong is crowdsourcing their corporate identity by holding a logo design contest. The contest ...

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Sears - Marketers vs. Lawyers
Monday August 27th 2007, 8:30 am
Filed under: Community Building, Web 2.0

Every company is interested in online community and Web 2.0 functionality today, and retail giant Sears is no exception. After seeing a post by Bill Green at Make the Logo Bigger about the retailer’s first effort in this area, I can only conclude that Sears outsourced their community development ...

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PR Disasters Lurk in Web 2.0 Chicanery
Thursday August 23rd 2007, 10:23 am
Filed under: Community Building, Marketing & PR, Web 2.0, Internet

The good news is that companies, even big ones, are waking up to the power of online communities, and that they are taking steps like starting their own communities for discussion, ratings, reviews, and social networking as well as participating at other sites. The bad news is that sometimes ...

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Infidelity 2.0: Virtual Reality, or Just Reality?
Monday August 13th 2007, 8:32 am
Filed under: Community Building, Web 2.0, Internet

Since the early days of Internet-based communities and chat rooms, individuals found that they could invent new online personas for themselves. Unencumbered by real-world details like physical appearance, social status, and their back balance, they could “be” themselves and interact with others doing the same thing. In most ...

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Congress: Ads to Protect Bloggers
Monday August 06th 2007, 5:09 pm
Filed under: Web 2.0, Internet

As a blogger, have you ever wished that you had journalistic immunity? So that when the feds knocked on your door to find out where you got the unreleased product photos or the tip about your congressman’s freezer full of cash you could just say “no”? Well, the ...

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Contrary Thinking: Web Apps Suck
Wednesday August 01st 2007, 7:05 am
Filed under: Personal Technology, Web 2.0, Internet

Conventional wisdom is that web-based applications are the Next Big Thing. Current apps like Salesforce.com’s CRM show that critical business data and processes can be outsourced to third parties and be accessed via a Web browser. Email providers like Hotmail, Google’s Gmail, and Yahoo Mail have proven to ...

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